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Jounrnalist, Food Critic & Author
Media Professional and Educator
Founder, Madison Communications
Corporate Leader

Date & Time

Tuesday Tue, 3 Nov 2020



Bangalore International Centre
7, 4th Main Road, Domlur II Stage
Bengaluru, Karnataka 560 071 India
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+91 98865 99675 bic@bangaloreinternationalcentre.org

The session is an exploration of the issues, opportunities and challenges the media faces across the spectrum.

The themes the panel will cover will be the role and responsibility of media; how this is shifting and changing with ownership, political alliances, emergence of social media; what does this imply for media houses as a business, driving competitiveness and a share of viewership / advertising support; the role and responsibility of advertisers and media agencies.

The themes outlined cover issues pertaining to the agenda setting approach of media, the instances of the recent past where media has run a parallel investigation, the degree of misinformation and role of media houses (if any) in ‘influencing’ TRPs.


Vir Sanghvi

Jounrnalist, Food Critic & Author

Vir Sanghvi is probably the best-known Indian journalist of his generation. His career straddles print, television, books and now new media. Sanghvi is also India’s top food critic.

Vir Sanghvi was born in London and educated at Mayo College, Ajmer and Mill Hill School, London. He won an open scholarship to read Politics, Philosophy and Economics at Brasenose College, Oxford.

Aged 22 he was appointed editor of Bombay magazine, making him the youngest editor in the history of Indian journalism. In 1986, aged 30, he became editor of Sunday, the news magazine. Sanghvi later went on to become Consulting Editor of the ABP group, the leading publishers of newspapers and magazines in Eastern India.

In 1999 Sanghvi was appointed Editor of the Hindustan Times and in 2003 he stepped down as Editor but continued as Editorial Director until 2007. He then switched to an advisory role with HT Media, the company that publishes the Hindustan Times and the financial Daily Mint. Sanghvi continues as a regular columnist for Hindustan Times. As well has his career as a print journalist Sanghvi has also run a parallel Television career.

Sanghvi’s books include ‘Men of Steel’, one of the biggest paperback bestsellers in the history of Indian publishing. His other books are ‘Rude Food’, ‘Madhavrao Scindia’ and ‘India – Then and Now’. In 2015 Vir Sanghvi co-founded EazyDiner, an online restaurant reservation service that has become the leader in its field.

Sanghvi has been a member of many professional, academic and government bodies including the national Integration Council. He is currently a member of the Broadcast Content Complaint Council (BCCC), a body that regulates content on entertainment TV channels.

Maya Mirchandani

Media Professional and Educator

Maya Mirchandani is an award winning Indian journalist. She now teaches Media Studies at Ashoka University and a Senior Fellow at the Delhi based Observer Research Foundation, Maya’s research is focused on ‘Preventing and Countering Violent Extremism’ (P/CVE), De-radicalization, Misinformation and Hate Speech, and focuses her teaching on principles and practice of conflict journalism in an environment where free speech, debate and dissent are increasingly challenged, condemned, or silenced. Maya moved to academia after over two decades with  NDTV, India’s pioneering private private news network. Maya has won the prestigious Ramnath Goenka Award for Excellence in Journalism twice, the Red Ink Award for Reporting on Human Rights as well as the Exchange for Media Broadcast Journalism Award for best International Affairs reporting.

Maya obtained degrees in History from Delhi University, Mass Communications from Sofia Polytechnic in Mumbai and a Post-graduate Diploma in World Politics from the London School of Economics.

Sam Balsara

Founder, Madison Communications

Sam Balsara, has over 45 years’ experience in marketing and advertising, of which the last 32 years have been entrepreneurial. Sam has served as President or Chairman of almost every Industry body in the country.

The Economic Times Brand Equity Ad Agency Reckoner ranks Sam as “India’s Most Influential Media Person” for 11 years. Sam is also the recipient of the Advertising Agencies Association of India’s Lifetime Achievement Award, Ad Club of Kolkata’s Hall of Fame Award and has entered the International Advertising Association’s (IAA) Hall of Fame.

Sam is currently the head of the completely Indian owned Madison World, which offers services in 11 specialized functions in Advertising, Media, Business Analytics, Out-of-Home, PR, Retail, Rural, Activation, Entertainment and Sports. Over the past 32 years, Madison has grown to become India’s largest Indian owned communication company employing about 1,000 communication experts, with offices in India, Sri Lanka, Bangladesh and Thailand,
serving around 500 Advertisers.

Vinita Bali

Corporate Leader

Vinita Bali is a global business leader with extensive experience in leading large Companies both in India and overseas, having worked with eminent multinationals like The Coca-Cola Company and Cadbury Schweppes in the UK, Nigeria, South Africa, Latin America and the USA, in addition to Britannia Industries Ltd., in India.

Vinita is presently pursuing her wide-ranging interests in the corporate and development sectors and is a Non-Executive Director on the Global Boards of Smith & Nephew plc, Cognizant Technology Solutions and Bunge Limited. In India, Vinita serves as a Non-Executive Director on the Boards of CRISIL Ltd and Syngene International Limited; is a Member of the Board of Governors of Indian Institute of Management – Bangalore and Chairs the CII National Committee on Nutrition.

Vinita was among 27 global leaders appointed by the UN in 2012 to help improve maternal and child health. She has won several awards in forums nationally and internationally for her various contributions to business and society