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CREATED IN ITALY
A Journey Through Italian Industrial Design, Creativity and Expertise
Speakers
CREATED IN ITALY; The Aptitude for the Impossible (L’attitudine per l’impossibile), is a journey through Italian industrial design, creativity and expertise presented by The Consulate General of Italy, Bengaluru.
The exhibition brings together many individual stories, in an attempt to outline the characteristics of Italy’s multifarious production. Among these are a stubborn search for perfection, a renowned spirit of invention and a constant urge to experiment and to force the limits of materials. Others include the pleasure derived from a product well made, the everyday effort to improve people’s lives, and a delight in things of beauty, in lives fully lived. Plus a generous response to challenges, a flair for making “tailored” products, and a knack of adapting processes and technologies to that end.
The exhibition seeks to offer a broad picture of the Italian industrial system. Without claiming to be exhaustive, it is an introduction to the staggering variety of artefacts that Italy has managed to create. The heterogeneity of Italy’s industry reflects the diversity of a natural landscape that is astonishingly unique in its wealth of differences (from snowy Alps and warm beaches to active volcanoes and pristine island), not to mention its rich history and cultural heritage. From this perspective, CREATED IN ITALY intends to illustrate the importance of such complexity, and its impact on the country’s industrial products and traditional, state-of-the-art craftsmanship.
The exhibition has been conceived by the Italian Ministry of Foreign Affairs and International Cooperation, designed by Studio Mario Trimarchi and curated by Compasso d’Oro winners Odo Fioravanti, Giulio Iacchetti and Francesca Picchi.
Talk | Aug 12, Saturday | The Humanistic Approach of Italian Design | 6:30 – 7:15 pm
Francesca Picchi will talk about how the humanistic approach typical of Italian design has influenced the search for the stories and projects chosen for the exhibition Created in Italy. An exploration that has the ambition not only to return a passionate story of Italian know-how but also to highlight how the heterogeneity of the Italian industrial landscape follows the diversity of the natural landscape (from the Alps to the sea, from volcanoes to islands). With this in mind, Picchi outlines the general frame of reference in which the products on display are placed, in order to deepen some recurring traits of Italian design such as the autonomy of the designer/industry relationship, the experimentation and the handmade work, also with the support of images and examples.
Promoted by the Italian Ministry of Foreign Affairs, Created in Italy is an opportunity to reflect on Italian design, its typical characteristics and its cultural implications. The exhibition is curated by two designers, Giulio Iacchetti and Odo Fioravanti, both awarded the Compasso d’oro award (the most coveted recognition of Italian design) flanked by the architect and journalist Francesca Picchi.
For more information visit- http://www.createdinitaly.it/en/
View or Download the catalogue- Created in Italy- L’attitudine per l’impossibile
Presented by:
Supported by:
Speakers
Francesca Picchi
Architect, independent curator and professional journalist, Francesca Picchi is professor of Design History at ISIA (Istituto Superiore per le Industrie Artistiche), in Florence. For sixteen years she was on the editorial staff of Domus, the international magazine of architecture, art and design. In 2014 she participated in the 14th Venice Architecture Biennale with a research project on Italian industry. Recently, she worked for Triennale Design Museum, in Milan, and RAI – the Italian Broadcasting and Television Corporation. Among the books she published: Ettore Sottsass, (Phaidon Press, London 2014); Enzo Mari: Work at the Centre (Federico Motta, Milan 1999); The Factory of Design: Conversations with the protagonists of Italian Design (Skira, Milan 2007). She contributes to international architectural and design publications including Domus, Architectural Record, Intramuros, AMC Architecture, Il Fatto Quotidiano, Doppiozero. She lives and works in Milan (Italy).
