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Adjunct Professor, Schulich School of Business, York University
Applied Behavioural Scientist

Date & Time

Friday Fri, 13 May 2022


Location (for BIC Venue, BIC Hybrid and BIC Cafe)

Bangalore International Centre
7, 4th Main Road, Domlur II Stage
Bengaluru, Karnataka 560 071 India
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+91 98865 99675 bic@bangaloreinternationalcentre.org

Decisions are integral to life. Most of our actions involve taking decisions or making choices, and most of them under conditions of uncertainty. Should I wake up early and go for my jog or just laze in the comfort of my bed that much longer; which brand of shampoo, shirt or car should I buy? School A is slightly better than B, but costs 50% more. Is it worth paying that premium for my kid? Should I rent an apartment forty minutes away from work which costs Rs. 24,000 p.m., or the other one that which is only 20 minutes away and costs Rs. 34,000 p.m.? Should a company pay dividends? Should they borrow? Should they takeover another company? Decisions…decisions…decisions…

Economists believe that all such decisions that people take are taken rationally, because humans are rational. Behavioural Economists bung some spanners in the works, questioning that rationality. And therein lies the evolution of behavioural economics from the conventional or neo-classical economics.

Irrationally Rational by Prof. V. Raghunathan in a first book iof its kind, collates the works of ten Nobel Laureates largely responsible for the rise of behavioural economics.



V. Raghunathan

Adjunct Professor, Schulich School of Business, York University

Dr. V. Raghunathan is an Academic, author, corporate executive, columnist and a hobbyist. He has a PhD in Finance from Indian Institute of Management, Calcutta.

He is currently an Adjunct Professor at the Schulich School of Business, York University, Toronto, Canada. He was a Professor of Finance at IIM, Ahmedabad for nearly two decades, from 1982 to 2001. He was also the President of a large private bank, first Vysya Bank and then ING Vysya Bank, Bangalore, from 2001 to 2004. For the next fourteen years, he headed GMR Varalakshmi Foundation – a large corporate foundation – as their CEO, and also served as the Director of the India campus of Schulich School of Business for five years from 2015-2020.

He has served on many boards of corporates, banks, educational institutions, hospitals, regulators and stock exchanges. He has authored fifteen books – ten of them with Penguin and Harper Collins – and written over five hundred articles as a columnist with several national dailies and has one of the largest collections of old and ancient Indian padlocks in India.

Nikhil Ravichandar

Applied Behavioural Scientist

When not playing poker, Nikhil works at the intersection of behavioural science, data, design and digital delivery. He has previously worked as the Head of Behavioural Research and Innovation at Commonwealth Bank of Australia (CommBank), and as an Engagement Director at the Busara Center for Behavioural Economics.

Nikhil holds a Masters in Behavioural and Economic Science from Warwick University, and a Masters in Economics from the University College London.