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Executive Director, India Foundation for the Arts

Date & Time

Thu, 12 May 2022

Location (for BIC Venue, BIC Hybrid and BIC Cafe)

Bangalore International Centre
7, 4th Main Road, Domlur II Stage
Bengaluru, Karnataka 560 071 India
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+91 98865 99675 bic@bangaloreinternationalcentre.org

Vivaan Marwaha talks about his learning in the process of writing his book, What Millennials Want, in a conversation with writer, poet and executive director of India Foundation for the Arts, Arundhati Ghosh.

India is one of the youngest countries in the world and the generation of millennials make up for over 400 million people. This is the largest generation of people in the world. That means that the choices and trajectory of this generation have pivotal consequences on local, regional, and global politics and economics. So the important question is: What do Indian millennials want? What are their economic aspirations and their social views? Most importantly, what makes them tick?

In What Millennials Want, Vivan Marwaha documents the aspirations and anxieties of these young people scattered across more than 30,000 kilometers in 13 Indian states. Combining an expansive dataset along with personal anecdotes, he narrates an intimate biography of India’s millennials, investigating their attitudes towards sex, marriage, employment, religion, and politics.

This episode of BIC Talks is an extract from the live event that took place in late October 2021 in the BIC premises.


Vivan Marwaha


Vivan Marwaha is a user researcher who works on technology projects in emerging markets, and the author of ‘What Millennials Want’ (Penguin Viking). A millennial himself, he cares deeply about understanding India and its future through its youth. He has lived and worked in New Delhi, Los Angeles, and Washington DC, and has written for the Washington Post, New Statesman, BBC, Mint, The Print, The Hindu, and the Hindustan Times, among other publications.

Arundhati Ghosh

Executive Director, India Foundation for the Arts

After spending a decade in the corporate sector, Arundhati Ghosh joined IFA in 2001 and assumed office as the Executive Director in 2013. She has received recognition from several quarters for her work in the non-profit sector. In 2010 she received the Global Fundraiser Award from Resource Alliance International, the same year IFA won the ‘India NGO of the Year’ award. She is a recipient of the Chevening Clore Leadership Awards in the United Kingdom in 2015; Chevening Gurukul Scholarship for Leadership and Excellence at the London School of Economics, London in 2005; a Fellow of the Salzburg Global Seminar and was their facilitator for the Young Cultural Innovators programme.

She sits on various Boards and Advisory Panels including those of the Museum of Art and Photography (MAP), Bengaluru and Sangama. She is a member of the Core Team of SMART (Strategic Management for the Art of Theatre) and was a curator of the International Theatre Festival of Kerala 2020 (ITFOK) organised by Kerala Sangeetha Nataka Akademi. She often speaks and writes on arts and philanthropy for leading Indian and international non-profit and cultural networks including International Federation of Arts Councils and Culture Agencies (IFACCA) and The Arab Fund for Arts and Culture (AFAC), Kultura Nova Foundation, among others.

Arundhati has a Bachelor’s Degree in Economics from Presidency College, Kolkata and a postgraduate degree in Management from the Mudra Institute of Communications Ahmedabad. She also has a degree in classical dance and is a poet in Bangla.