Janadhanya aims to build strong, mutually beneficial network of relationships within farming communities that will benefit future generations to come, through the following initiatives:

1. Market linkage for local indigenous seeds and farmer produce
2. Promote Organic Farming and Sustainable Agriculture
3. Promotion of PGS, to build trustworthiness of the farmer produce in the consumers
4. Groom Community Resource Persons (CRPs) who serve as a bridge between Janadhanya and the rural community, to help and lead the community in various livelihood options
5. Linkages between line departments and other institutions with the member groups
6. Alternate income generation programs through producer groups.

In regions like Kanakapura with a relatively low annual rainfall of ~750 mm and with majority of farmers having no irrigation facility, only single crop is possible in a year, farmers are not employed throughout the year. Villagers need additional employment avenues. In an attempt to create such additional income sources, several producer groups have been initiated, over the last 1-2 years, engaged in activities of small scale agro-processing or agro-input services or value addition and marketing. The positive aspect of these group enterprises is that the members can choose their share of work at their convenience to suit their other household or farming responsibilities. The small-scale grain processing units also help local community for self-consumption, otherwise in today’s mega scale operations (of the order 4 tons/hr. capacity), farmers cannot get small quantities (of dal or oil or rice) processed for themselves, they have to sell their grains and buy the processed product from the urban market.

Working with over 20+ institutions and platforms to promote organic and native food culture and practices