BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Bangalore International Centre - ECPv4.8.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Bangalore International Centre
X-ORIGINAL-URL:https://bangaloreinternationalcentre.org
X-WR-CALDESC:Events for Bangalore International Centre
BEGIN:VEVENT
DTSTART;TZID=Asia/Kolkata:20261010T113000
DTEND;TZID=Asia/Kolkata:20261010T130000
DTSTAMP:20261004T064920
CREATED:20261003T124602Z
LAST-MODIFIED:20261003T163857Z
UID:95504-1791631800-1791637200@bangaloreinternationalcentre.org
SUMMARY:Beyond the Buzz
DESCRIPTION:This panel discussion examines India’s relationship with alcohol\, from the colonial history to the current how deeply that marketing is rooted in history. Panelists will trace how colonial rule promoted distillery-based alcohol production to extract revenue for the empire\, and how those same patterns continue to shape how alcohol is sold and consumed today. What does a drink marketed as celebration\, sophistication\, even heart health\, carry behind the glamour? \nThough direct advertising is banned in India\, the liquor industry remains worth an estimated sixty-five billion dollars\, sustained instead through aspiration\, imagery\, and social pressure. Recent research suggests that between twenty-five and forty percent of Indian drinkers qualify as hazardous or dependent drinkers\, a gap the panel will contextualise through the lived and professional experience of its speakers\, who bring perspectives as mental health practitioners and individuals with firsthand experience of addiction. Changing the image of alcohol as an essential ingredient of celebration\, the panel argues\, may be one of the most consequential shifts available to public health today. \n\n\n\nIn collaboration with:\n\nVenue: Gallery\n\n\nYouth and Alcohol Use\nRSVP here (https://docs.google.com/forms/d/e/1FAIpQLSfEOJBitoMt1NKE9FbinvPDcI4votA6qCTi-vp4-zI1ZVAvRA/viewform?usp=publish-editor)\n*Speakers*: Divya Nallur\, Upendra Bhojani\, Ashim Bettadapura\, Aditi Surendra\, Raksha Kumar\n*Event Categories*: Health & Wellness\, Society
URL:https://bangaloreinternationalcentre.org/event/beyond-the-buzz/
LOCATION:Bangalore International Centre\, 7\, 4th Main Road\, Domlur II Stage\, Bangalore\, Karnataka\, 560071\, India
CATEGORIES:Health & Wellness,Society
ATTACH;FMTTYPE=image/jpeg:https://bangaloreinternationalcentre.org/wp-content/uploads/2026/10/Thumbnail_BTB.jpg
END:VEVENT
END:VCALENDAR